Three words.
That’s where your
session begins.
Three words.
That's where your
session begins.
Before I pick up my camera, I need to know you. Not your job title. Not what you're wearing. Three words that feel true when you say them out loud. Everything we make together flows from there.
Start the conversation
Not your elevator pitch.
Not your LinkedIn bio.
Just three true words.
I've heard hundreds of answers over the years. Every single one has been different. And every single one has changed the session we built together.
Because a headshot isn't a photograph of your face. It's a photograph of your reputation. It's the first impression you make on someone who's never been in the same room as you. It has about two seconds to do its job.
So if I don't know who you are before I photograph you, how is that image going to carry any of that?
It won't. It'll just be a photo of someone standing in good light. Pleasant. Forgettable. The visual equivalent of "fine."
You've worked too hard to be photographed as "fine."
The session gets built.
Around you.
Here's something most photographers won't tell you. The session you need doesn't exist yet when you book it. It gets built around you, your business, your people, and the impression you want to make.
I want to know your three words. I want to know who your ideal client is. I want to know where these images are going to live. And then, last, I want to know what you do.
Most photographers start there. I don't. Because what you do is the least interesting thing about you. It's the label, not the person. And labels don't make people feel anything.
Your three words
The ones that feel true when you say them out loud. Not what you think you should say. What actually describes you and your business.
Who you're trying to reach
Your ideal client needs to feel something when they see your image. We build around that person, deliberately, before we pick up the camera.
Your vision and inspiration
A vision board, a Pinterest folder, screenshots you've saved because something felt right. Bring it all. This tells me more about you than any brief ever could.
Where these images need to work
LinkedIn, your website, your speaker bio, a press kit. Each place asks something different. We plan for all of it before we start.
The photograph is the last thing I make. Everything before it is the real work.
Do it once.
Do it right.
If you don't invest in yourself, why would people invest in you?
Your personal brand is working for you around the clock. Your images show up before you do, on your website, your social profiles, your press features, your email signature. They're making an impression whether you've thought about it or not.
A session built around who you actually are doesn't just give you great photos. It gives you a visual identity that attracts the right people and quietly repels the wrong ones. It does the qualifying work so you don't have to.
That's not a luxury. That's a business decision.
"You take the time to know your subject before you shoot and it shows."Sam Fielder — Cultural Intelligence Researcher & Diversity Consultant
Ready to build something that actually looks like you?
When you reach out, expect a conversation before anything else. Those three words are where we start. Everything we make together flows from there.
Book your consultation Read: 10 Questions to Ask Your Headshot Photographer →