Who is Pantone? Pantone is recognized around the world as a leading source of color information through seasonal trend forecasts, custom color development, and palette recommendations for product and corporate identity. Per Pantone: The selection of two independent colors highlight how different elements come together to express a message of strength and hopefulness that is both enduring and uplifting, conveying the idea that it’s not about one color or one person, it’s about more than one. Pantone Colors of the year 2021 are: The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude. Courtesy: www.pantone.com How does color affect the marketing trends? The Pantone Colors vastly influence the marketing trends. The fashion industry, the ad generation, the branding marketing, visual designs, the wedding decor, the home styling, interior designing, the products generation, the design palettes everything leans towards the chosen color. It changes the way people bring color into their life. From the cushions, the wall art, the bedcovers, the flowers, all follow the color trends. How will you incorporate the new color into your marketing? If you are curious...Pantone color of the year 2020 was: .................... The Classic BLUE.