Fitness branding is very different from your standard branding. Here your story’s hero might not get all the spotlight. He might stand behind in shadows and instruct, guide, help & coach, bringing out the best health in people.

It’s bringing forth the hard work, the sweat, the getting past the aches and pains that build your muscles, add endurance and stamina to your life. How do you brand that??

How do you bring the sense of achievement into an image? How do you show that pensive moment of sheer silence into a photograph?

There was a lot to show in John’s Branding. Impactful moments where fitness is celebrated by people like you and me and a coach in true sense motivates you to achieve what you always wanted to.